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    PANTONE Colour of the Year 2023: Viva Magenta 18-1750

    by BrandSource Canada

    Enter PANTONE’S colour of the year for 2023: Viva Magenta (a.k.a. Pantone 18-1750). It’s a pinkish-purplish-red channeling all the colours of the galaxy. The crimson red tone signals its audacious character and urges us to seek out an endless ecosystem to be explored…we’re calling it the Magentaverse.

    This colour of the year is an unconventional shade for an unconventional time. It’s a bold, inviting, and vivacious colour striking a beautiful balance between warm and cool making it an embraceable colour for all home décor fans.

    Viva Magenta chair on a magenta background

    Where are we seeing the Magentaverse? This PANTONE colour trend is going to be a top trend for 2023 in home décor because of its versatile nature. You will see all shades of magenta, carmine reds, and deep delicious pinks gracing walls, sofas, artwork, and home décor accents.

    This hybrid colour trend signaled by Viva Magenta with its warm and cool tones can be used so freely it’s one of the more liberating home décor trends we’ve seen in a while.

    How can you incorporate this home décor colour trend for 2023 into your home?

    Viva magenta color shades

    In the Kitchen

    We’re seeing viva magenta pots and pans, drinkware, and even small appliances like toasters and coffee makers pop up in this versatile hue.

    In the Living Room

    Pantone’s colour of the year is a big one for living room décor. A feature wall in a hot new shade, new accent furniture, or simple swaps to everyday home décor items like throws, pillows, and other objects. We’re also seeing a resurgence of buying original artwork, and art is a great way to add colour to your home.

    In the Dining Room

    Pantone’s Colour of the Year for 2023 is showing up in dining rooms with artwork, table décor, florals, and furniture. Gone are boring beige upholstered dining room chairs, 2023 is welcoming in the bold viva magenta and encouraging us to be a bit wild.

    Viva magenta dining chairs in a nice dining room

    In the bedroom

    While this bold colour might not be the best choice for a restful sleep having all the walls painted, it is the perfect colour for subtle pops. We’re seeing creative ways to incorporate this colour, like updated knobs or hardware for dressers, throw pillows and updated upholstered headboards in bright pops of magenta. We’re also seeing more original artwork with bright Magentaverse vibes showing up in bedrooms, guestrooms, and other more private places in the home.

    In the home office

    In the home office we want to ensure we stay stimulated and engaged with our work. In 2023 we can do this by taking advantage of the curious, colourful, and bold nature of this colour of the year by incorporating it into our home office. Perhaps a POP of colour with a new office chair or your office reading/occasional chair or small sofa will be the perfect afternoon pick-me-up before the dreaded Zoom meeting?

    Which rooms will you be incorporating this versatile colour of the year for 2023? Want more inspiration? Check out our other blogs. Want to chat with an expert? Visit us in store and check out our online catalogue.